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Clorox Scentiva Wants Consumers To Reimagine Their Cleaning

Partners with Billy Porter in new TikTok challenge and YAS CLEAN! sweepstakes.

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By: Christine Esposito

Editor-in-Chief

Clorox Scentiva has teamed up with actor, activist and fashion icon Billy Porter to challenge consumers to reimagine their clean routine with a musically-charged TikTok transformation challenge to turn homes across the country from drab to fab. The brand is also introducing the YAS CLEAN! Sweepstakes, and will award one consumer a $5,000 home makeover for themselves and $5,000 donation to a charity of their choice.   Billy Porter “Our new Clorox Scentiva campaign spotlights not...

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